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in a nutshell:
1.
Make high-quality, innovative WCA competition broadcasts with a major-league sports feel, with audiences consisting of the speedcubing community and average spectators alike. This coincides with the WCA's vision for increased growth in cubing via broadcast.
2.
Sustain WCA competition live streaming as a viable, reoccurring service that is available to as many organizers as possible. We aim to serve competitions of local and international importance, and to livestream as many competitions as we possibly can.
3.
Introduce new forms of cubing content to not only accompany our broadcasts, but to keep cubers and spectators engaged with the cubing community. This can be done through the means of visual short and long form media, where we will highlight and emphasize the storylines of this great community.